Get Discovered by AI Engines
Ensure your brand is recommended in generative search results.
Build Trust and Authority
Be the reliable answer AI engines choose to highlight for your audience.
Future-Proof with AI SEO
Secure long-term visibility in both traditional and AI-driven search.
Generative Engine Optimization is the practice of optimizing your brand’s presence in AI-driven search results, content summaries, and recommendations.
Where SEO ensures you’re indexed by search engines, GEO makes sure AI models understand, trust, and recommend you so when users ask, your brand is the answer.
Open a new communication channel through AI assistantsEnsure AI can easily interpret and share your messageBuild authority and trust by becoming the go-to answer in your field
AI engines are the new gatekeepers of information. To ensure your brand is recommended, not overlooked, we’ve developed a proven methodology for Generative Engine Optimization (GEO).
We begin by analyzing your brand’s semantic footprint. This includes the web of ideas, queries, and associations that define how AI engines “understand” you.
AI engines are trained on a wide range of sources, but some publications and platforms hold more weight than others. We map out the influential content hubs that shape how generative AI perceives authority:
Unlike traditional SEO, GEO requires content that is both machine-readable and human-friendly. We create a dedicated editorial strategy that bridges the two:
Measuring GEO success requires a different lens than traditional SEO. We track how, where, and when AI engines reference your brand, including:
Generative AI evolves rapidly, with new models, features, and behaviors emerging every month. That’s why GEO is never a one-off project but rather a continuous journey. We:
Reach out to the KARL team today for a free consultation, and start future-proofing your brand with AI SEO strategies that build trust, authority, and visibility in generative search.
We’ve built our reputation on helping brands navigate technological shifts in digital marketing. With GEO, we combine our CRO and SEO expertise with cutting-edge AI SEO research to position your business at the forefront of this revolution.
The short answer: yes. SEO and GEO work hand in hand, but they serve different purposes in today’s search ecosystem.
Search Engine Optimization (SEO) is the foundation. It ensures that your website is:
Without SEO, your site won’t perform in traditional search results and you’ll miss out on the traffic that still flows through Google and Bing every day.
Generative Engine Optimization (GEO) is the frontier. It focuses on how AI-driven engines like ChatGPT, Gemini, Microsoft Copilot, and DeepSeek interpret and recommend your brand. GEO makes sure:
Without SEO, your site won’t perform in traditional search results and you’ll miss out on the traffic that still flows through Google and Bing every day.
Together, SEO and GEO create a complete visibility strategy.
SEO ensures people find you through traditional search.GEO ensures AI engines trust and recommend you in conversational search.
Brands that adopt both dominate discovery across platforms, ensuring their presence is future-proof in both human and AI search.
Find answers to your most frequently asked questions about our AI SEO services.
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