Simplify marketing efforts with Google Tag Manager integration. Collect valuable data with less reliance on developers.
GA4 enables actionable insights, empowering you to optimize your website, campaigns, and marketing strategy for maximum impact.
Ditch the generic reports. We design custom dashboard reports that deliver the insights most relevant to your business goals at a single link.
A Google Analytics 4 installation will empower your business through data-driven decision making. Gain clear understanding of your website traffic, user behaviour, and marketing campaign performance.
We begin with an introductory call to understand your business goals, martech stack, and current digital marketing challenges.
If you have existing analytics accounts, we conduct a thorough audit to assess your current tracking setup, identify gaps and opportunities, and recommend improvements.
We collaborate with you to define and implement custom event tracking which relates to your goals - which may involve establishing a datalayer to capture relevant user interactions - before finalizing a new analytics architecture.
We set up GA4 properties within your Google Analytics account; we create a Google Tag Manager container for your website and integrate it with your CMS, installing tags to enable GA4 tracking. Where relevant we will consolidate other marketing tags - such as Meta or Google Ads - into GTM.
We rigorously test all tags and triggers within Google Tag Manager to ensure accurate data collection to Google Analytics and other adtech vendors.
We monitor data within GA4 and other adtech platforms for completeness and consistency. We also set up custom dashboard reports to visualize key metrics and track progress towards your goals.
Contact the KARL team today for a free consultation, and unlock the full potential of Google Analytics for understanding your users' needs and preferences.
Book Free ConsultationWe provide comprehensive implementation instructions and assistance to your developers or IT team on how and where to implement Google Tag Manager on your website.
We provide training sessions to empower your team to use Google Tag Manager independently, navigate native GA4 reports, and understand key metrics.
Fully customized setup and configuration of GA4 based on your specific business needs & digital measurement requirements.
We audit all adtech and other digital tracking tools on your website to see what could be consolidated into Google Tag Manager to ensure efficiency, data integrity, consistency, and completeness.
We ensure all GTM tags, including GA4, are configured to comply with relevant privacy regulations in the EU and US through the use of a consent management platform.
Based on your needs, we can integrate your custom dashboard with other marketing platforms such as paid advertising or email marketing for deeper insights.
Find answers to your most frequently asked questions about our data analytics services.
