Mission Overview

A Google Analytics 4 installation will empower your business through data-driven decision making. Gain clear understanding of your website traffic, user behaviour, and marketing campaign performance.

Discovery, Research & Audit

We begin with an introductory call to understand your business goals, martech stack, and current digital marketing challenges.

If you have existing analytics accounts, we conduct a thorough audit to assess your current tracking setup, identify gaps and opportunities, and recommend improvements.

Solution Architecture

We collaborate with you to define and implement custom event tracking which relates to your goals - which may involve establishing a datalayer to capture relevant user interactions - before finalizing a new analytics architecture.

Setup & Configuration

We set up GA4 properties within your Google Analytics account; we create a Google Tag Manager container for your website and integrate it with your CMS, installing tags to enable GA4 tracking. Where relevant we will consolidate other marketing tags - such as Meta or Google Ads - into GTM.

Testing & QA

We rigorously test all tags and triggers within Google Tag Manager to ensure accurate data collection to Google Analytics and other adtech vendors.

Data Validation & Reporting

We monitor data within GA4 and other adtech platforms for completeness and consistency. We also set up custom dashboard reports to visualize key metrics and track progress towards your goals.

Ready to launch your Google Analytics Mission?

Contact the KARL team today for a free consultation, and unlock the full potential of Google Analytics for understanding your users' needs and preferences.

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GA & GTM Services

Google Tag Manager Implementation

We provide comprehensive implementation instructions and assistance to your developers or IT team on how and where to implement Google Tag Manager on your website.

Training & Education

We provide training sessions to empower your team to use Google Tag Manager independently, navigate native GA4 reports, and understand key metrics.

Google Analytics 4 Configuration

Fully customized setup and configuration of GA4 based on your specific business needs & digital measurement requirements.

Google Tag Manager Configuration

We audit all adtech and other digital tracking tools on your website to see what could be consolidated into Google Tag Manager to ensure efficiency, data integrity, consistency, and completeness.

Data Privacy Compliance (Cookie Consent)

We ensure all GTM tags, including GA4, are configured to comply with relevant privacy regulations in the EU and US through the use of a consent management platform.

Advanced Integrations & Customization

Based on your needs, we can integrate your custom dashboard with other marketing platforms such as paid advertising or email marketing for deeper insights.

Unlock the power of Google Analytics today.

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Client Testimonials
We are now in the top 3 position on Google in our main market keyword, and our conversions have increased by 90%. Thanks team!
Jérémy Gautret
Founder of JOOMY
Alex and his team helped us with our CRO programme for 7 months in 2022. During that time Alex was both proactive, always accessible, and easy to work with.
Mike Williams
Digital Marketer
Great digital expertise in CRO and UX analysis!
Varoa Boosie
Digital Manager

A Spaceship Full of Tech

Google Analytics & GTM FAQ

Find answers to your most frequently asked questions about our data analytics services.

What is Google Analytics 4 (GA4)?
Why do I need to use Google Tag Manager (GTM) with GA4?
How long does it take to set up GA4 and GTM?
Do I need any coding knowledge for GA4 and GTM?
What kind of reports can I get from GA4?
What are the benefits of using a consent management platform with GA4?
How does Consent Mode v2 affect my data collection?
What happens if privacy regulations change in the future?
When will data from Universal Analytics expire, and what does this mean for my tracking?
There's room on our spaceship for you too.
Ready for liftoff? Join the KARL mission.
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