Creating a High-Converting Landing Page for Mulgrave Dental Group’s Ad Campaign

About the Project:

Mulgrave Dental Group, a leading dental clinic in Melbourne, Australia, partnered with KARL Mission to create a dedicated landing page for a new advertising campaign. Building on the success of their recent rebrand and website redesign, the goal was to design a high-converting page that aligned with their updated visual identity and turned campaign traffic into patient inquiries.

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Mission:

Design a high-converting ad campaign landing page that captures attention, builds trust, and drives appointment bookings.

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Process:

1. Copywriting
Developed concise, persuasive copy tailored to the campaign offer, balancing a sense of urgency with trust-building and reassurance.

2. Design
Designed a visually engaging, mobile-responsive landing page aligned with Mulgrave Dental Group’s new branding. The layout emphasized simplicity, clarity, and conversion.

3. Billboard Design
Designed the digital billboard to complement the campaign, ensuring consistent visual messaging and brand recall across channels.

4. Analytics Dashboard
Set up a Looker Studio dashboard to track campaign performance in real time, giving the client full visibility into traffic sources, conversions, and ad performance metrics.

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Solution:

The final campaign landing page presented a friendly, trust-driven experience that connected seamlessly with the advertising visuals.

• Designed a friendly, confidence-inspiring page with patient reviews and testimonials to build credibility.
• Optimized the above-the-fold section with strong conversion triggers: limited spots, exclusive deal messaging, and a clear discounted price to grab attention instantly.
• Highlighted unique selling points (USPs) directly above the form to reinforce trust and credibility before users convert.
• Placed the form above the fold, minimizing friction and increasing ease of conversion.
• Included background information about the clinic and its services to reassure new patients discovering the practice through the campaign.
• Featured information about the team, reinforcing expertise and reliability.

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Conclusion:

The ad campaign landing page successfully captured attention and converted visitors into leads, driving strong engagement and measurable results. By combining persuasive copy, strategic layout, and clear visual communication, KARL Mission helped Mulgrave Dental Group extend their new brand identity into a cohesive and high-performing marketing campaign.

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Ready to Launch a High-Converting Campaign?

Whether you’re running paid ads, a seasonal promotion, or a new service launch, a well-structured landing page makes all the difference.

Book a free consultation with KARL Mission today and let’s design a campaign experience that converts clicks into clients.

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