Designing SEO-Optimized New Feature Pages for Loop11 Platform

About the Project:

Loop11, a user testing platform, sought to optimize its online presence and showcase the full spectrum of features offered by their platform.

With a continuous stream of new features being introduced, there emerged an opportunity to highlight each one individually by creating dedicated landing pages.

Live site: loop11.com/features

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Missions:

• Improve SEO of Website: Enhance Loop11's visibility in search engine results by strategically targeting relevant keywords.
• Highlight Features: Develop a series of dedicated pages to showcase each feature comprehensively, addressing the gaps in feature representation on the website.

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Process:

1. SEO Brief: Conducted a thorough analysis to identify keywords for Loop11. The SEO brief guided the copywriter in crafting content that aligned with the identified keywords.

2. Page Template Design: We worked with Loop11 to design a page template that resonated with their brand and satisfied their vision. This template served as the foundation for individual feature pages.

3. Content Creation: Populated each feature page with content tailored to fit the agreed-upon template. The content not only highlighted the features but also included benefits, in-depth information, and client testimonials.

4. Icon & Illustration Creation: Developed a set of icons and illustrations to visually represent each feature, aiding in quick and intuitive navigation.

5. Mega Menu Implementation: Introduced a new mega menu that prominently showcased each feature page, providing users with easy access to detailed information.

6. Main Features Page: Created a centralized features page linking to individual feature pages, offering users a comprehensive overview of Loop11's capabilities.

Solution:

Content Enrichment: Transformed the website from a single, brief features page to a detailed landing page for each feature. These pages now encompass benefits, comprehensive information, and client testimonials, significantly enhancing user engagement.

SEO Optimization: Strategically targeted keywords were seamlessly integrated into the content, enhancing Loop11's visibility in search engine rankings.

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Conclusion

The result is a website that not only captures the attention of search engines but also provides a more informative and engaging experience for users exploring Loop11's features.

Following our SEO and UX enhancements, Loop11 saw:

• +167.47% increase in Organic Search user acquisition
• +169.05% increase in Organic Search traffic acquisition
• +26.33% increase in average engagement time per active user
• +179.61% increase in engaged sessions

Combined with clear navigation, feature-focused content, and custom-designed icons, the new structure makes it easier for users to quickly grasp the platform’s value.

In addition, we also designed Loop11's email onboarding journey, ensuring a seamless user experience from the first touchpoint. You can explore the details of this project here.

Live site: loop11.com/features

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