Elevating Local Visibility for Mulgrave Dental Group

About the Project:

Mulgrave Dental Group is a leading dental clinic in Melbourne, Australia dedicated to providing high-quality care in a welcoming environment. While their services and reputation were already strong locally, their online presence wasn’t fully capturing new patient opportunities, especially in local search results. They partnered with KARL Mission to improve visibility in Google search and attract more nearby patients through a targeted Local SEO initiative. This project ran alongside a broader rebrand and website redesign, allowing us to leverage the new site structure and content to maximize SEO impact.

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Mission:

Improve Mulgrave Dental Group’s local search visibility and drive more patient bookings through a comprehensive Local SEO audit and targeted optimizations.

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Process:

1. Local SEO Audit
We began with a comprehensive Local SEO audit, which included a competitor benchmark, keyword study, and a detailed review of Google Search Console data. The audit also covered technical SEO elements, sitemap structure, backlink gaps, and an in-depth Google Business Profile (GBP) analysis. These insights informed a tailored content and SEO strategy designed to improve local rankings and engagement.

2. Google Business Profile Optimization
We refreshed the clinic’s Google Business Profile to align with the new branding - updating images, business information, and descriptions as well as adding their social media profiles. This helped ensure brand consistency across all online touchpoints and improved visibility in local searches.

3. Google Search Console Setup
Our team optimized the Google Search Console by resolving page indexing issues, setting up a new sitemap.xml, and implementing DNS redirects to ensure accurate tracking and faster indexing of new pages.

4. Technical SEO Enhancements
We implemented key technical fixes identified in the audit, including adding missing H1 headings and SEO breadcrumbs, both essential for better structure, accessibility, and improved search performance.

5. Sitemap & Navigation Redesign
To support the new website structure, we developed a more user-friendly sitemap, mega menu, and footer design, enhancing both user navigation and search engine crawlability.

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Results:

The Local SEO improvements and website optimizations delivered measurable growth across both the website and the Google Business Profile. The clinic saw stronger online engagement, increased visibility in local search, and more patient bookings as a direct result of the project:

Website Performance

• +28.7% increase in Organic Search sessions
• +6% increase in online bookings

Google Business Profile Performance

• Average monthly increase in profile views: ~27%
• Average monthly increase in searches showing the business profile: ~22%
• Average monthly increase in website clicks from the profile: ~35%

These results demonstrate how a combination of technical SEO improvements and targeted local optimization can significantly boost online visibility, engagement, and patient acquisition.

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Ready to Grow Your Local Presence?

Whether you want to improve your local SEO, optimize your Google Business Profile, or redesign your website for higher conversions, our team is here to help.

Book a free consultation today and let’s discuss how we can elevate your business’s online visibility and attract more customers!